Now offering Jump Start Virtual Media Training during COVID19

Will You Be Ready
For the Tough
Questions?

Will You
Be Ready
For the Tough
Questions?



Our media training
will empower you to
clearly communicate
your messaging

Our media training will empower you to clearly communicate your messaging


Media Relations Training & Coaching

Media training helps communicators learn to focus on their own objectives and messaging during interviews with the news media. It builds confidence in anyone facing journalists from any news platform — traditional media to digital platforms, and proactive public relations to crisis communications. Learning how the news media operates and how to build a successful relationship with journalists is a necessity in developing a successful media relations program.

The Media Coach offers three training sessions. In the first session, Media Relations Workshop, participants are introduced to media relations and learn basic interview skills. The second session, Media Relations Training, utilizes on-camera exercises. The third session, Media Relations Coaching, provides custom one-on-one coaching with on-camera and in-studio exercises. News video examples are utilized to demonstrate best practices and common mistakes. Participants receive a workbook with additional material and resources.

WILL YOU BE PREPARED FOR YOUR NEXT INTERVIEW?

Media Relations Workshop

Designed for everyone in your organization — from receptionist to CEO and subject-matter-expert to communications professional — to provide them with the knowledge, techniques and skills necessary in working with the news media as part of a successful media relations program.

During this one-day onsite orientation to media relations, participants will learn:

  • Industry knowledge of how reporters and their news organizations operate today and how that influences a successful working relationship
  • How to develop a media relations strategy, maintaining and building your organization’s credibility and reputation with news outlets and their representatives
  • Requirements for different interview formats
  • How to prepare for the interview, from messaging to talking points, whether being interviewed or supporting those who will be
  • Techniques for staying on messaging
  • Tips for responding to difficult questions and aggressive reporters
More Info
More Info

Media Relations Training

Designed for small groups focused on developing interview knowledge, techniques and skills with an emphasis on performance, utilizing on-camera exercises and critique, following a review of the Workshop learning: preparation, the interview and techniques.

During this one-day onsite media relations training, participants will learn:

  • How to prepare for the interview, from messaging to talking  points
  • Techniques for staying on messaging
  • Tips and tactics for responding to difficult questions and aggressive reporters
  • How to use talking points to communicate your messaging during telephone and on-camera interviews
    • Proactive public relations
    • Crisis communications

Media Relations Coaching

Designed for one-on-one coaching, reviewing lessons learned in the Workshop and Training sessions with emphasis on performance, utilizing telephone and on-camera exercises and critique, as well as in-studio interview opportunity.

During this one-day onsite media relations coaching, participant will learn:

  • How to prepare for the interview, from messaging to talking  points
  • Techniques for staying on messaging
  • Tips and tactics for responding to difficult questions and aggressive reporters
  • How to use talking points to communicate your messaging during telephone and on-camera interviews
    • Proactive public relations
    • Crisis communications
    • In-studio scenario with props and host (option offered)
More Info

Jump Start Virtual Media Training

This three-hour virtual training provides you with the basic skills necessary to communicate your organization’s messaging during interviews with the news media while following safe-distancing restrictions.  Whether being interviewed on your phone or webcam, learning some basic techniques and tips will help you become more comfortable responding to a reporter’s questions.

During this one-on-one training and coaching, the Jump Start participant will learn:

  • How to prepare for the interview, from messaging to talking  points
  • How to communicate messaging during phone and on-camera interviews
  • Techniques for staying on messaging
  • Tips for responding to difficult questions
More Info

Who is The Media Coach?

Anne Alenskis offers more than 40 years of experience working with the news media as a journalist and a public relations professional, representing organizations such as The Walt Disney Company and Albertson’s Food Stores.

Contact Us

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