Media training helps communicators learn to focus on their own objectives and messaging during interviews with the news media. It builds confidence in anyone facing journalists from any news platform — traditional media to digital platforms, and proactive public relations to crisis communications. Learning how the news media operates and how to build a successful relationship with journalists is a necessity in developing a successful media relations program.
The Media Coach offers three training sessions. In the first session, Media Relations Workshop, participants are introduced to media relations and learn basic interview skills. The second session, Media Relations Training, utilizes on-camera exercises. The third session, Media Relations Coaching, provides custom one-on-one coaching with on-camera and in-studio exercises. News video examples are utilized to demonstrate best practices and common mistakes. Participants receive a workbook with additional material and resources.
Designed for everyone in your organization — from receptionist to CEO and subject-matter-expert to communications professional — to provide them with the knowledge, techniques and skills necessary in working with the news media as part of a successful media relations program.
During this one-day onsite orientation to media relations, participants will learn:
Designed for small groups focused on developing interview knowledge, techniques and skills with an emphasis on performance, utilizing on-camera exercises and critique, following a review of the Workshop learning: preparation, the interview and techniques.
During this one-day onsite media relations training, participants will learn:
Designed for one-on-one coaching, reviewing lessons learned in the Workshop and Training sessions with emphasis on performance, utilizing telephone and on-camera exercises and critique, as well as in-studio interview opportunity.
During this one-day onsite media relations coaching, participant will learn:
This four-hour virtual training provides you with the basic skills necessary to communicate your organization’s messaging during interviews with the news media. Whether being interviewed on your phone or webcam, learning some basic techniques and tips will help you become more comfortable responding to a reporter’s questions.
During this one-on-one training and coaching, the Jump Start participant will learn:
Anne Alenskis offers more than 40 years of experience working with the news media as a journalist and a public relations professional, representing organizations such as The Walt Disney Company and Albertson’s Food Stores.